How to prepare your staff to work on your e-Commerce?

Even with the consolidation of e-commerce in the world, many businessman still doesn’t have positive results with their virtual stores. This often happens because, when they develop an e-Commerce, the businessmen thinks their virtual store will sell alone.

The e-Commerce is a potential salesman; not only is active selling 24 hours per day, it reduces operational costs. But the Virtual Store requires someone behind it’s operation, since, like any other business, needs to be update (information, stock, etc…), must have packing e shipping logistics when the consumer buys a product and much more. And it needs a voice, to answer the questions when a consumer have doubts about the products they are about do buy.

Which are the activities of an e-Commerce team?

Before knowing how to prepare your work staff to manage an e-Commerce, it’s important to know which are the activities that they need to realize. Understand the main steps:

  • Update the products information  (Title, description, price, etc…)
  • Stock and sales control
  • Online support (webstore online chat) to answer the hesitate buyers doubt
  • Analysis and maintenance of the information of relevant products for Google
  • Products shipping by postoffice and/or transportation companies
  • Publicise products and promotions on online channels (social medias, E-mail, etc…)
  • Competition Analysis (price, products, etc…)

As we can see, great majority of those activities are already connected with the physical store, yet there are some details that needs special care that must be attended. If the virtual store isn’t selling, but those activities mentioned above are being made, you will have some idea of what must be holding your sales on the digital ambience. It’s the web store that is not functional? The products prices are to expensive compared to the competition? Doing those activities makes possible to identifying the problem.

How to prepare the team to manage your e-Commerce?

When you contract a consulting professional to take care specifically of your virtual store, or to select a team from your work staff to work together, the first step is teaching they to how use the system of your e-commerce. The process is similar when you hire a new employee and need to teach him how to utilize the company internal system.

If you or your staff doesn’t remember how to use the e-Commerce system of your enterprise, there is your first answer why your virtual store don’t sell. To solve this problem, you must contact the digital agency or the professional who made your virtual store and schedule a training session for the staff person responsible (or for the team) that will take care of your e-Commerce. If possible, it’s interesting that the company owner also do this training, in case the work staff that is responsible for taking care of the companys e-Commerce, won’t need the schedule another training session (on which is usually charged).

To make your team even more productive, it’s interesting to create a timeline schedule. What is the first step? Register products. Second step? Advertise the product. A sell has being made? Check if the payment was approved so the company can ship the product to the client. A uncoordinated and lost team it’s a certain factor to make your virtual store not to sell.

My team already have too many activities in the physical store and I have a small workplace. Can I use an outsource for this service?

We don’t recommend to use a outside source for two simple reasons: can be expensive and incomplete, since the outsource professional won’t have access to the products shipping and, more important, usually this outside professional doesn’t understand about your product like you and your team knows.

The lack of knowledge of the product that will be sold can generate many problems, like the impossibility to answer satisfactory and faster the doubt of clients in online support channel or when writing the product description that will facilitate for Google to locate the page.

Even so, if there is no alternative and it’s necessary to hire an outsource, always remember to check if the work is being done and be prepared to answer any doubts the professional may have, so he can understand better your business.

It’s normal to have some questions the first time you acquire an e-Commerce. If even with these tips you still having difficult, schedule a consulting with a professional for your e-Commerce. We from Kasterweb can help your e-commerce sell more! Contact us today!



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